Preliminary Market Study
A preliminary market study is an abbreviated market study but provides a satisfactory assessment of the markets potential for seniors housing development. The most recent demographic, household income and seniors housing data estimates of the initial new unit demand and viability of a possible assisted living, memory care or independent living community. You also receive preliminary forecasts for rental rates seniors can afford by apartment quantity; the size of the market area seniors will come from; estimates for future senior population trends; important market penetration rates; and initial competitive information. A preliminary market study is suitable for presentation to investors and to initiate favorable dialogue with lenders.